Description

Mobile app marketing is quite important to get a huge user base and to get the ultimate revenue from a mobile app.

This course organized as

In-App Marketing (Low cost but very effective) 

• Build virality into your app
• How virality in the mobile app works?
• Best practices of virality
• More Apps
• Update = $$
• In-App graphical banner Ad (cross-promotional)

Push Notification (Army for better app marketing)

• Why you should care about push notification?
• What is a push notification?
• Push notification best practices
• Analysis of a push message
• Advantage of push notification over SMS
• SMS vs. Email vs. Push Notification

ASO Basics

• Base components of ASO
• Importance of ASO | Why we should learn ASO
• ASO Principles

ASO Keyword Research Process

• The whole ASO Keyword research process in 10 steps
• Utilize long-tail keyword
• A practical example of ASO tools for Keyword Research like Appannie, SensorTower
• Practical case study ASO in Apps & Games

Practical ASO Implementation along with cool tricks in

• App Title
• Keyword Field
• App Description
• App Short Description
• App Icon
• App Screen Shots
• App Localization
• App Preview Video
• Review & Rating

Difference factor regarding ASO in Market Places

• Google Play Store vs. Apple App Store

Email marketing (For better app engagement) 

• Why did email marketing need to get more downloads?
• Add an email subscription form to your app
• Create mobile-friendly email content
• Video content in email performs far better result

Paid Marketing

• Before paid marketing, ensure these points
• Get positive reviews from high traffic websites
• Know the type of ads for mobile apps
• Know marketing terms for mobile advertisers
• Know which advertiser suits best for your app/game

Social Network Marketing

• Why Facebook for mobile app marketing
• Facebook ads statistics
• Focus on business goal + reflect
• Facebook Ad analysis for mobile targeted user base
• Analysis of install ads: perfect choice for mobile apps
• Facebook contest: Effective marketing approach for mobile apps
• Why Twitter for mobile marketing
• YouTube marketing